DutchStartup.ai features Brandsolo: AI backed by 15 years of experience
DutchStartup.ai puts Brandsolo in the spotlight, exploring how AI, 15 years of industry experience and specialist expertise work together to tackle scam websites and counterfeit products.
On 2 November 2026, DutchStartup.ai published a feature on Brandsolo and our approach to online brand protection. It covers a challenge familiar to many brands: finding abuse across digital channels, then taking effective action against it.
Who is DutchStartup.ai?
DutchStartup.ai is a platform dedicated to making the Dutch AI scene visible to investors, talent and customers. Founded by Max Pinas and Willem Blom, it brings together startup and founder profiles, investors, news, events and jobs.
Brandsolo is part of that landscape, with a startup profile on the platform and this new feature about our work in brand protection.
Dutch AI, applied to a real problem
For us, the value of AI becomes clear when it helps solve a specific business problem. A copied webshop can mislead customers. Counterfeit offers can divert fans away from official merchandise. Brand teams need to understand what is happening and decide where to act.
That is the work we focus on at Brandsolo: applying AI to online brand protection, with specialists responsible for turning findings into the right next step.
15 years of experience behind the technology
Brandsolo combines AI with 15 years of industry experience within the team. That experience informs what we look for, how we assess a case and how we approach enforcement.
AI helps us examine large volumes of online activity and identify suspicious patterns. Our experts bring the context: the brand's rights, its authorised partners, the nature of the suspected abuse and the evidence needed to act.
A familiar logo or an unknown seller alone does not settle a case. Understanding those distinctions is part of effective brand protection.
From detection to action
Our approach connects three parts of the work:
- Detect. Use AI to identify potential abuse across marketplaces, webshops, domains and other digital channels.
- Assess. Review findings against the brand's rights, legitimate channels and the available evidence.
- Act. Prepare and submit appropriate removal requests, follow up with the relevant parties and monitor for recurring abuse.
For brand, legal and ecommerce teams, the aim is practical: a clearer picture of the problem and support in addressing it. Read more about why AI brand protection still needs human control.
The approach in practice
The feature also covers Thuiswinkel Scam Protection, our programme with Thuiswinkel.org. It brings scam detection, a dedicated portal and access to removal support to participating members. It is one example of how we apply our technology and expertise to help protect webshops and their customers.
Read the full feature
Explore DutchStartup.ai's story for more on Brandsolo, our approach and the brands and sectors we support.
Source feature: DutchStartup.ai, 2 November 2026.