Insights · Counterfeit Merch

Counterfeit Merchandise Insights

How fake merchandise captures fan demand, and how to redirect it back to official stores.

Counterfeit Merch

Counterfeit sports merchandise is not just an IP problem. It is a revenue problem.

Fake jerseys and sports merchandise flood online marketplaces, search results and webshops. For sports teams and rights holders, the damage goes far beyond IP. It hits revenue, fan trust and official e commerce growth.

15 Oct 2025 5 min read Brandsolo Team

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Counterfeit Merch

How fake merchandise steals demand from official artist stores

Fake merchandise does not only create legal risk. It captures fan demand before it reaches official stores and authorised partners.

21 Jan 2025 7 min read Brandsolo Team

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