Brand Protection Insights
Articles, market signals and practical guidance on counterfeit removal, scam domains, AI enforcement, consumer brand protection and official channel growth.
Brandsolo and Thuiswinkel.org launch Scam Protection
Our joint launch with Thuiswinkel.org attracted coverage from NU.nl, FD, BNR and EenVandaag. Explore the initiative and the media coverage.
15 Billion Scam Ads a Day: What Big Tech's Fraud Problem Means for Brands
Reuters reported that Meta internally projected billions in annual revenue from scam and banned goods ads. Here is why Big Tech fraud is now a brand protection issue.
TikTok Shop is coming to Europe. Fake sellers will follow.
TikTok Shop launches in the Netherlands, Belgium, Austria and Poland on 15 June. Social commerce creates growth, but also new abuse: fake sellers, scam links and unauthorised offers.
Why marketplace clean-up is an e-commerce growth strategy for consumer brands
Marketplace clean-up is not only a legal protection layer. For consumer brands, it can directly support official channel visibility, partner control and online sales growth.
AI is Powering Scam Sites
AI is making scam sites easier to build, more convincing and harder to spot. For global brands, daily detection and direct action are becoming essential.
Counterfeit or grey market? Why consumer brands need seller classification before enforcement
The strongest brand protection programs do not treat every seller the same. They classify first, then act.
Why grey sellers are the hidden revenue leak for premium consumer brands
Not every marketplace threat is counterfeit. For premium retail brands, unknown and grey sellers can quietly erode pricing, partner control, customer trust and official online sales.
Counterfeit sports merchandise is not just an IP problem. It is a revenue problem.
Fake jerseys and sports merchandise flood online marketplaces, search results and webshops. For sports teams and rights holders, the damage goes far beyond IP. It hits revenue, fan trust and official e commerce growth.
The impact of deepfakes and how countries fight back
AI deepfakes are turning faces, voices and identities into scalable targets for fraud, impersonation and commercial abuse. Countries are starting to respond, but brands and rights holders cannot wait for legislation alone.
Counterfeit goods and modern slavery: why brand protection is also a human rights issue
Cheap fakes do not only damage brands and sales. They often fuel organised crime, unsafe supply chains and human exploitation. Brands have more power to act than most people realise.
Why consumer brand protection is more than counterfeit removal
Consumer brands face scam domains, rogue sellers, grey market leakage, price deviations and copycat products, not just fake goods.
Why AI brand protection still needs human control
AI gives speed and scale, but expert review protects authorised partners, brand rules and enforcement accuracy.
How fake merchandise steals demand from official artist stores
Fake merchandise does not only create legal risk. It captures fan demand before it reaches official stores and authorised partners.
How scam domains damage consumer brands and customer trust
Scam domains and lookalike webshops steal trust, confuse customers and create reputational risk for consumer brands.
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