AI is Powering Scam Sites

AI is making scam sites easier to build, more convincing and harder to spot.

Research cited by Malwarebytes found 19,000 additional domains registered to impersonate major retail brands, with nearly 3,000 already hosting fraudulent storefronts. This is a fast-growing live threat to customers, trust and revenue.

At Brandsolo, we see this every day.

For global consumer brands, our scans often uncover dozens of live scam and impersonation sites, many of them highly convincing copies, while the brand often does not even know most of them exist.

That is exactly why always-on monitoring and protection matter more than ever.

We scan daily, worldwide, using tailored AI analysis to detect threats in near real time and take immediate action to limit the damage.

We also help brands, artists and teams remove counterfeits across major marketplaces, from Amazon to Temu, at speed and at scale.

For our clients, cleaner e-commerce has delivered a major uplift in online sales, making this about far more than brand protection alone.

It is about trust, revenue and control.

Why this threat is growing fast

Scam sites used to be easier to spot. Weak design, broken copy, clumsy product pages and poor checkout flows often gave them away.

That is changing.

AI now makes it easier for bad actors to create convincing fake stores, polished product copy, fake support flows and more believable shopping experiences. They can move faster, look more legitimate and operate at greater scale.

That makes scam domains a much more serious threat for brands and customers alike.

What brands often do not see

In practice, many brands do not know how exposed they really are.

Our scans regularly uncover live impersonation sites, fake outlets and suspicious lookalike domains that the brand was not aware of. Some are direct copies. Others are subtle enough to mislead customers while staying under the radar.

This creates three immediate risks:

• customers lose money or data
• brand trust is damaged
• real e-commerce revenue leaks away to criminals

Why always-on monitoring matters

A one-time search is not enough.

Scam domains appear, disappear, redirect, change content and return under new names. Some stay dormant before going live. Others quickly evolve into full fraudulent storefronts.

That is why daily monitoring and fast enforcement matter.

The goal is not just to detect threats. The goal is to reduce the time they stay live and limit the damage.

How Brandsolo helps

Brandsolo Domain Shield scans daily, worldwide, using tailored AI analysis to detect scam domains, impersonation sites and suspicious lookalike webshops in near real time.

Our team validates findings, filters out noise and takes direct action through the right channels, including registrars, hosting providers, platforms, search engines and other escalation routes.

We also help brands, artists and teams remove counterfeits across major marketplaces, from Amazon to Temu, at speed and at scale.

For our clients, cleaner e-commerce has delivered a major uplift in online sales, making this about far more than brand protection alone.

Want to see how exposed your brand is to counterfeits or scam sites? Request a free global Brandscan.

Today, speed, scale and direct action are not optional.

They are essential.