Insights · Social Commerce

Social Commerce Insights

How TikTok Shop, social ads and shoppable content reshape brand protection, from fake sellers to scam links.

Social Commerce

15 Billion Scam Ads a Day: What Big Tech's Fraud Problem Means for Brands

Reuters reported that Meta internally projected billions in annual revenue from scam and banned goods ads. Here is why Big Tech fraud is now a brand protection issue.

8 Jun 2026 5 min read Wessel Koning

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Social Commerce

TikTok Shop is coming to Europe. Fake sellers will follow.

TikTok Shop launches in the Netherlands, Belgium, Austria and Poland on 15 June. Social commerce creates growth, but also new abuse: fake sellers, scam links and unauthorised offers.

1 Jun 2026 5 min read Wessel Koning

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