The Chainsmokers

Global artists often face counterfeit merchandise across major marketplaces, but enforcement is rarely as simple as removing every suspicious listing.

For The Chainsmokers, the clean-up required careful handling across Amazon and Walmart, where artist merchandise can appear through official stores, approved resellers, licensed partners, fulfilment routes and third-party sellers.

Some sellers may be legitimate, some may be grey or unauthorised, and others are clearly counterfeit.

The challenge was to remove fake merchandise at scale without creating friendly fire against official or approved commercial channels. That distinction matters, especially for artists, labels and merch companies that rely on multiple sales and fulfilment partners.

Brandsolo ran a focused marketplace analysis and purge across Amazon, Walmart and international marketplaces.

The work started with identifying infringing product links and seller patterns connected to fake The Chainsmokers merchandise. From there, Brandsolo reviewed seller status, product positioning, marketplace behaviour and likely legitimacy to separate counterfeit sellers from official, approved or potentially legitimate channels.

For Amazon and Walmart, this reseller and licensee validation layer was critical. Instead of applying blunt takedowns, Brandsolo used whitelist logic to protect known or likely authorised sellers, while prioritising clear counterfeit and unauthorised listings for enforcement.

This allowed the clean-up to move fast while reducing the risk of disrupting official stores, licensed sellers or approved fulfilment partners.

1. Marketplace scan across Amazon, Walmart and international marketplaces

2. Counterfeit merchandise detection and validation

3. Seller review to separate fake, unauthorised, grey and legitimate activity

4. Official reseller and licensee complexity handled carefully

5. Whitelist logic to avoid friendly fire

6. Focused takedown execution against infringing listings

7. Clean-up designed around official artist merchandise channels

The clean-up removed 3,311 infringing marketplace links connected to fake The Chainsmokers merchandise.

By combining marketplace detection, seller validation and whitelist logic, Brandsolo helped reduce counterfeit visibility while protecting legitimate commercial channels. The result was a focused enforcement case with clear operational impact, built around speed, accuracy and commercial sensitivity.

1. 3,311 infringing marketplace links removed

2. Reduced visibility of fake artist merchandise

3. Amazon and Walmart enforcement

4. Official resellers and licensees protected from friendly fire

5. Cleaner fan journey toward official merchandise channels

6. Better control across complex marketplace seller environments

Counterfeit protection is not just about removing fake listings. For global artists, the real skill is knowing what not to remove: official sellers, approved resellers, licensees and fulfilment partners all need to be protected while counterfeiters are taken down.

For global artists, marketplace enforcement needs precision. The goal is to remove the fakes without damaging the official sales ecosystem.