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    SportsSports

    Visma | Lease a Bike

    Thousands of fake seller links removed globally

    24/7 counterfeit protection for official sportswear

    Visma | Lease a Bike

    Headline

    Thousands of fake seller links removed globally

    Secondary

    24/7 counterfeit protection for official sportswear

    Summary

    Visma | Lease a Bike is a leading professional cycling team with global fan demand. Brandsolo helped remove thousands of counterfeit seller links, protect official merchandise sales and give the team back control over its online brand presence.

    Challenge

    Fake sports jerseys and team merchandise were appearing across marketplaces, search and online stores. For a high visibility cycling team, this created three direct problems: fans could end up buying fake products, official sales were being pushed away from trusted channels, and the team's brand credibility was being exposed to sellers it did not control.

    Solution

    Brandsolo used AI powered detection and hands on enforcement to find and remove counterfeit seller links at scale. The process required no time investment from the Visma | Lease a Bike team. Brandsolo handled detection, validation, enforcement and follow up, while keeping the focus on measurable business impact.

    Results

    Thousands of counterfeit seller links removed globally
    Sales shifted back to official channels
    Stronger brand credibility and customer trust
    Zero time investment required from the client side
    Visma | Lease a Bike

    Solutions used

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