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    How brand protection connects to wider impact, from consumer trust to ethical supply chains and human rights.

    Impact

    Counterfeit goods and modern slavery: why brand protection is also a human rights issue

    Cheap fakes do not only damage brands and sales. They often fuel organised crime, unsafe supply chains and human exploitation. Brands have more power to act than most people realise.

    15 Jul 2025 5 min read Wessel Koning
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